Combining the physical theme of Jenga’s ‘Tower of Strength’ with iconic images of catastrophes emphasises that there can be no ‘missing pieces’ when it comes to delivering Operational Integrity at the rig-site.
Making It Happen
An opening sequence of archive footage of some of the world’s most memorable disasters was inter-cut with extreme close ups of blocks in a 3D Jenga tower. A 3D animated model of the Jenga tower was colour-coded with key bricks representing elements of KCA DAUTAG’S Operational Integrity process. The 3D tower represented togetherness and a strong and stable company.
It was shown to employees across the organisation, offshore and onshore. To support the Tower of Strength Campaign, over 200 hand-made wooden towers were distributed around the world to KCA Deutag’s assets.